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Najec FMCG Limited

Digital Sales Manager (E-Commerce) at Najec FMCG Limited

Najec FMCG Limited • Abuja • 0
Full Time , Onsite BA/BSc/HND 3 - 5 years ₦300,000 - ₦400,000/month
Posted Dec 2, 2025
Media / Advertising / Branding&nbsp , Sales / Marketing / Retail / Business Development&nbsp

Job Description

Reports To: Chief Executive Officer (CEO) / Head of Operations

Work Type: Full-Time (On-site / Hybrid)

ROLE OBJECTIVE

To lead and manage the company’s digital sales operations across all online platforms — including the MyKiaKia.com website, WhatsApp Business, social media stores, and B2B client channels — with the goal of driving revenue growth, conversion optimization, and customer retention.

The role requires a data-driven, creative, and highly organized professional capable of bridging sales, marketing, and technology to deliver measurable growth.

KEY RESPONSIBILITIES

Sales & Revenue Growth

  • Plan, execute, and achieve monthly and quarterly digital sales targets.
  • Develop and manage online campaigns, discounts, and promotional sales.
  • Track order performance and ensure conversion rate optimization.
  • Coordinate with warehouse and operations to ensure product availability and delivery timelines.

 E-Commerce Platform Management

  • Manage all digital listings: product images, pricing, and descriptions on MyKiaKia.com.
  • Maintain product accuracy and ensure synchronization between inventory and online catalog.
  • Supervise order processing from cart to payment, dispatch, and confirmation.
  • Work closely with the tech team to resolve website issues and ensure uptime.

Digital Marketing Coordination

  • Work with the marketing team to launch and monitor paid campaigns on Facebook, Instagram, Tik-Tok, and Google.
  • Implement remarketing, cart abandonment recovery, and customer retargeting campaigns.
  • Measure ROI on campaigns and report insights to management.                                                                                         

Customer Relationship & CRM

  • Supervise WhatsApp Business, Instagram DMs, and email response teams.
  • Track leads, inquiries, and close rates daily.
  • Maintain customer data and follow-up lists through CRM tools.
  • Coordinate after-sales communication, upselling, and loyalty promotions.

Analytics & Reporting

  • Use Google Analytics, Facebook Insights, and ERP dashboards to track performance.
  • Analyze customer behavior, top products, and regional demand trends.
  • Prepare daily and weekly reports on revenue, conversion, ad spend, and customer growth.

KEY PERFORMANCE INDICATORS (KPIs)

 

Metric                                 Target

Monthly Digital Sales ₦10,000,000 – ₦20,000,000
Conversion Rate ≥ 3%
Customer Retention ≥ 40%
ROI on Ad Spend ≥ 300%
Order Fulfillment Time ≤ 24 hours
Product Listing Accuracy 100%

CORE COMPETENCIES

  • Strategic sales management and data-driven decision-making.
  • Strong understanding of digital advertising, conversion funnels, and SEO.
  • Excellent communication and leadership skills.
  • Proficiency in Google Analytics, Meta Business Suite, CRM tools, and Excel.
  • High attention to detail, accountability, and adaptability.

QUALIFICATIONS & EXPERIENCE

  • Bachelor’s Degree in Marketing, Business, Communications, or related field.
  • 3–5 years’ experience in e-commerce, online retail, or FMCG digital sales.
  • Hands-on experience with paid media campaigns and e-commerce platforms (Shopify, WooCommerce, or custom ERP).

COMPENSATION& BENEFITS

 

Component                      Details

Basic Salary ₦300,000 – ₦400,000 monthly
Commission 1–2% of verified digital sales
Performance Bonus Quarterly, based on KPIs
Benefits Internet allowance, mobile data, ad budget, staff discount

REPORTING & COMMUNICATION

 

Frequency                           Report                                                                  Audience

Daily Digital Sales Tracker (orders, payments, cart recovery) CEO / Accountant
Weekly Marketing and campaign performance report Management
Monthly Executive management report (sales growth, ROI, customer metrics) CEO / Board

How to Apply

Internal applicants should submit an updated CV and a short cover note highlighting relevant experience and achievements to

hello@najecfmcg.com
 on or before 21st December, 2025.

Only shortlisted candidates will be invited for an internal screening interview.

Ready to apply?

Submit your application before the deadline.

Apply for This Position