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Drinks.ng

Head of Modern Trade at Drinks.ng

Drinks.ng Lagos 0
Full Time BA/BSc/HND 10 years
Posted Mar 10, 2026
Sales / Marketing / Retail / Business Development&nbsp

Job Description

ROLE OVERVIEW

  • Own national Modern Trade (MT) growth and execution. Lead key account planning, negotiation within approved guardrails, in-store execution standards, and MT profitability. Success is measured by MT revenue growth, margin/terms compliance, on-shelf availability, planogram/visibility execution, dispute reduction, and collections/claims hygiene.

KEY RESPONSIBILITIES

Account strategy & growth

  • Build national account plans for key chains aligned to BU targets and category priorities.
  • Lead Joint Business Planning (JBP) and convert agreements into store-level execution.
  • Drive growth while protecting margin and trade spend effectiveness.

Commercial terms & governance

  • Negotiate trade terms and promos within guardrails; coordinate approvals with GM/Finance/Legal as required.
  • Maintain accurate price files, promo trackers, and rebate/claims documentation.
  • Reduce leakage through documentation discipline and timely dispute resolution.

Execution excellence (availability & merchandising)

  • Set and enforce merchandising standards: placement, visibility, and planogram compliance.
  • Partner with Planning/Imports and Logistics to improve service levels and reduce out-of-stocks/returns.
  • Ensure delivery scheduling and POD discipline across MT accounts.

Controls, reporting & people leadership

  • Support Internal Control checks on rebates/promo compliance; close remediation actions.
  • Provide structured MT performance reporting and insights for BU reviews.
  • Lead and coach KAM/KAE and merchandising teams with clear targets and routines.

PERSON REQUIREMENTS

Education

  • Bachelor’s degree in Business, Marketing, or related discipline.

Experience

  • 10+ years Modern Trade/Key Accounts experience, including negotiation and execution leadership.
  • Track record of delivering growth with disciplined terms, rebates/claims, and dispute management.

Behavioural

  • Commercially sharp, structured, and disciplined on controls.
  • Strong stakeholder management and negotiation presence.
  • Execution-focused leader who builds high-performing teams.

How to Apply

Interested candidates are invited to submit their resume and their portfolio detailing their relevant experience and achievements to 

hr@drinks.ng

Ready to apply?

Submit your application before the deadline.