Integrated Marketing Executive at Xpertech Solutions

Xpertech Solutions • Lagos • 0

Full Time BA/BSc/HND

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Posted Jan 5, 2026

Sales / Marketing / Retail / Business Development&nbsp

Job Description

Role Description

This is a full-time, on-site role located in Egbeda Alimosho Lagos for a Digital Marketing Intern. The role combines product and market research with traditional and digital marketing to support business growth and innovation.
The Intern will be responsible for researching market trends, customer needs, and competitor activities, as well as planning and executing marketing campaigns across both offline and online channels.
The role also involves collaborating with cross-functional teams to develop strategies, improve products/services, and enhance the company’s brand presence and engagement.

Job Responsibilities

Conduct market research to identify new business opportunities, emerging trends, and potential target segments.
Perform competitor analysis to benchmark performance and identify areas for innovation.
Collaborate with product and service teams to develop, test, and refine offerings based on research findings.
Prepare reports, proposals, and recommendations to guide business decisions.
Plan and execute integrated marketing campaigns across both online and offline channels.
Manage social media platforms, ensuring a consistent brand voice and audience engagement.
Create and optimize marketing content for websites, blogs, press releases, and promotional materials.
Produce website content with wireframing to support user experience and design alignment.
Optimize copy for content marketing and SEO to improve visibility and reach.
Conduct website content audits and develop content strategies to enhance user experience and search rankings.
Coordinate with external partners, vendors, or agencies for advertising and promotional activities.
Organize and support events, trade shows, and other offline marketing initiatives.
Analyze campaign performance using web analytics and prepare actionable reports.
Test, refine, and improve marketing strategies based on performance data.
Monitor KPIs and ROI for both digital and traditional campaigns.
Provide monthly/quarterly reports on marketing activities, performance, and opportunities.
Use insights to optimize campaigns and improve customer engagement.

Skills & Competencies

Creative self-starter with the ability to take initiative and work collaboratively.
Energetic, task-oriented, and adaptable with a strong work ethic and positive attitude.
Excellent written and verbal communication skills with a professional demeanor.
Content marketing, copywriting, and content creation for websites (including wireframing).
Social media marketing, online marketing, and digital marketing skills.
Email marketing and marketing automation tools (e.g., HubSpot, Mailchimp).
Pay-Per-Click (PPC) advertising (e.g., Google Ads).
Affiliate and influencer marketing.
Google Analytics, web analytics, and data interpretation.
A/B testing for campaign optimization.
Canva & CapCut for design and video editing.
Storytelling and brand messaging.
Customer engagement and community building.
Campaign planning and budget management.
Market research and competitor analysis.
Strong research, analytical, and critical-thinking skills.
Creativity and attention to detail in content creation.
Proactive attitude with a willingness to learn.
Ability to work independently and manage multiple projects.

Key Performance Indicators (KPIs)

Increase in brand awareness (social media reach, website traffic, offline impressions).
Number of leads generated from campaigns (online & offline).
Engagement rates on digital platforms (clicks, likes, shares, comments, CTR).
Successful execution of events, media campaigns, and offline marketing initiatives.
Timely delivery of marketing materials and reports.
Consistency of branding across all channels.

Benefits

Receive guidance and feedback from successful digital marketing professionals.
A paid Internship with the opportunity to develop a digital marketing career with our Agency.
Work in a fun atmosphere with mentors that are excited to help you learn.
You will perform hands-on, real-world work that will transform your work experience and help you envision your future career.
Gain valuable experience working on cutting edge digital marketing technologies.
Innovation is encouraged.
Work with a dynamic, innovative, and growing company.
Opportunity to shape the marketing strategy across multiple channels.
Hands-on experience with both traditional and digital marketing campaigns.
Be part of a team that values creativity, technology, and results.

Requirements

Interested and qualified? Go to Xpertech Solutions on www.linkedin.com to apply

Submit your application before the deadline.