Marketing Operations Lead at Signal Alliance Technology Holding
Signal Alliance Technology Holding
•
Lagos
•
0
Full Time
BA/BSc/HND
5 - 8 years
Posted Jul 25, 2026
Sales and Business Development 
Job Description
About the job
- The Marketing Operations Lead is responsible for designing, managing, and optimizing the marketing engine to drive measurable pipeline and revenue growth. This role sits within the Marketing & Digital Sales function of SATH Technology Consulting - a subsidiary company of SATH. It is the intersection of strategy, data, technology, and execution - ensuring that all marketing activities are aligned to business outcomes. The role owns marketing performance visibility, campaign orchestration, CRM integrity, and funnel optimization - enabling the business to scale predictably.
Main Responsibilities:
Execution of Marketing Strategy& Plans
- Translating business goals into data-driven marketing plans and KPIs
- Drive quarterly and annual marketing planning cycles
- Align campaigns with priority sectors (e.g., BFSI, enterprise accounts) and OEM focus areas
Funnel Management & Performance Tracking
- Own end-to-end funnel visibility (MQL → SQL → Pipeline→ Revenue)
- Define and track key metrics: MQL to SQL conversion rates, Cost per lead/cost per opportunity, Pipeline contribution from marketing, Build dashboards and reports for leadership (weekly,monthly, quarterly).
CRM & Marketing Technology Management
- Own and optimize CRM systems (e.g.,Dynamics 365, HubSpot,Salesforce)
- Ensure data integrity, segmentation, and proper lead life cycle management
- Manage marketing automation tools (email, nurturing, scoringmodels)
- Implement and maintain lead scoring frameworks
Campaign Operations & Execution Support
- Partner with Demand Generation and Partner Marketing teams to:
- Set up and track campaigns
- Ensure proper attribution and tagging
- Monitor performance in real time
Data & Insights
- Analyze campaign performance and generate actionable insights
- dentify bottlenecks in the funneland recommend optimization strategies
- Drive A/B testing, conversion optimization, and ROI analysis
Budget Tracking& ROI Management
- Track marketing spend against budget(including co-op/MDF funds)
- Ensure efficient allocation of resources based on performance
- Provide clear ROI reporting for all major marketing initiatives
Sales & Marketing Alignment
- Work closely with Sales and Business Development teams to define MQL/SQL criteria, improve lead handoff processes
- Ensure feedback loops for lead quality
- Support pipeline reviews and forecasting processes
Job Requirements
- A good first degree in any related discipline.
- 5-8+ years in Marketing Operations, or similar roles.
- Experience in B2B, consulting, or technology environments.
- Proven track record of driving pipeline visibility and marketing ROI
How to Apply
Interested and qualified candidates should send their updated CV to:
careers@sathng.com
Ready to apply?
Submit your application before the deadline.