Performance Marketer at CredPal

CredPal • Lagos • 0

Full Time BA/BSc/HND 3 years

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Posted Feb 21, 2026

Sales / Marketing / Retail / Business Development&nbsp

Job Description

Purpose Statement

We are seeking a strategic and data-driven Performance Marketer to spearhead user acquisition, brand awareness, and customer retention. This Performance Marketer will leverage data-driven marketing strategies to optimize customer acquisition cost (CAC), enhance conversion rates, and drive engagement across multiple channels.

Responsibilities:

Develop and execute marketing strategies focused on
user acquisition, retention, and brand awareness
.
Optimize
paid and organic marketing channels
, including
Google Ads, Meta Ads, SEO, influencer marketing, and partnerships
.
Drive
lead generation and track conversion
through marketing funnels and targeted campaigns.
Work closely with
sales, content, and digital marketing teams
to align efforts and maximize impact.
Utilize
CRM, email marketing, and loyalty programs
to enhance customer retention.
A/B test
ad creatives, messaging, landing pages
, and other marketing assets for performance optimization.
Monitor and improve
marketing KPIs
such as CAC, conversion rates, and engagement metrics.
Analyze competitor strategies and market trends to identify growth opportunities.
Implement
marketing automation tools
to streamline campaigns and improve efficiency.
Generate reports and insights to inform business decisions and optimize growth initiatives.

Requirements

Bachelor’s degree in
Marketing, Business, or a related field
.
Minimum 3+ years of experience
in performance marketing, digital marketing, or growth marketing
(preferably in a fintech or high-growth financial service company).
Strong expertise in Performance Marketing, including planning and optimizing paid campaigns, PPC advertising, A/B testing
funnel optimization, and customer segmentation strategies
.
Proficiency in Digital Analytics, Data Interpretation, and Conversion Rate Optimization (CRO)
Hands-on experience with Digital Advertising Tools such as Google Ads, Facebook Ads, and other programmatic platforms
Proven experience in
SEO, paid media, social media marketing, and content marketing
.
Hands-on experience with
Google Ads, Meta Ads, Mix Panel, SEO tools, CRM platforms, and marketing automation software
.
Strong analytical skills with expertise in
data-driven decision-making
and campaign performance tracking.
Excellent communication and collaboration skills.
Experience working with
cross-functional teams
including sales, product, and design.
Ability to manage
multiple campaigns simultaneously
in a fast-paced environment.
Strong problem-solving skills and a
growth mindset
to drive continuous improvement.
Willing to resume immediately.

Interested and qualified? Go to CredPal on credpal.zohorecruit.com to apply

Submit your application before the deadline.