Senior Product Manager at Cowrywise

As a Senior Product Manager, you will leverage data, experimentation, and user feedback to optimize the new user experience, ensuring that we convert more visitors into long-term users and customers amongst other product activities.

• Lead the entire product development lifecycle for customer acquisition and conversion or any assigned product area from ideation to launch and iteration.
• Collaborate with cross-functional teams (engineering, growth, design, data, and more) to improve the new user onboarding experience and streamline the conversion funnel.
• Analyze key metrics around user behaviour, identify conversion bottlenecks, and develop solutions to drive higher acquisition and conversion rates.
• Design, implement, and optimize A/B tests, experiments, and other growth initiatives to test hypotheses and identify high-impact opportunities.
• Work closely with the marketing team to align product efforts with user acquisition campaigns and to improve the user journey.
• Track and report on key conversion metrics, using data to make decisions and inform the next phase of product development.
• Continuously gather user feedback and insights to iterate on features, improve the onboarding process, enhance user retention and overall app experience.

• A passion for creating exceptional user experiences that drive growth.
• Strong analytical skills with experience in funnel analysis, A/B testing, and making decisions rooted in data and driving key business outcomes.
• A combination of strategic thinking and tactical execution to drive meaningful improvements in new user conversion.
• 4+ years of product management experience or closely related roles, such as growth marketing, data analysis, or user experience design.
• Proven track record of 
  metrics-driven growth
  , particularly in virality and retention, with strong knowledge of frameworks like 
  AARRR
  , growth loops, and KPIs.
• Excellent written and verbal communication skills, with the ability to present growth insights and proposals to stakeholders.
• Experience in the fintech industry or product growth is a plus.

The starting salary for this role is between NGN1,000,000.00 – NGN1,600,000.00 monthly net.